14 Types of Marketing

14 Types of Marketing

Anything that gets people’s attention and gets them to make buying decisions is marketing which means that as a marketer for your small business you have an almost infinite range of choices. A kid wearing a grass skirt holding up a pizza sign along the roadway is marketing. So is the movie trailer you watch on your smartphone or the loyalty card you use at your favorite clothing store. So this list is by no means exhaustive. It is, however, a list of types of marketing that many small businesses have used successfully.

  1. Advertising: A paid persuasive message by an identified sponsor. Advertising can take many forms from interstitial ads on the internet through posters on walls. Here are 19 Advertising Ideas for Small Businesses.
  2. Affiliate Marketing: Making a commission from selling other people’s products on your own blog or website. The great advantage of affiliate marketing is that it relieves you of the burden of creating, storing and shipping products. Your task is to increase traffic to your site as much as possible so you can earn increasing commission.
  3. Branding/ Brand Marketing: Your company’s brand is the perception that a consumer has when they think or hear of your company, service or product. Brand marketing consists of developing a desired positive perception in your customers’ minds that will get them to choose your products or services over the competition’s consistently. Follow these steps to build a strong brand.
  4. Business Networking: Establishing relationships with other people who may be of benefit to your business for your mutual benefit and support. Business networking is a great way to build a customer base for many small businesses.
  5. Content Marketing: Creating engaging content that will attract prospective buyers to your products or services and then strategically distributing that content on the internet where prospective customers will see and interact with it and get led to your products or services. Blogging is often used as content marketing.
  6. Customer Service: Interacting with customers in a way that not only meets their needs but exceeds their expectations. Good customer service not only brings customers back but attracts new ones.
  7. Direct Marketing: Email marketing. Direct mail marketing. Telemarketing. They’re all forms of direct marketing, reaching out directly to potential, existing or past customers personally (such as in a phone call) or through mass-media (such as in an infomercial). Flyers, cold calling, door-to-door solicitations, sales letters, coupons sent through email — this is the category of marketing they all belong it. The standby for many small businesses. Because it works.
  8. Export Marketing: Finding markets for your products or services outside of your own country and creating a plan to interest global consumers in your products or services and successfully distribute your products or services to them when they decide to buy. This is one type of marketing where the quality of your market research will really matter as you have to know about not only your potential customers but the customs of other countries — and sometimes alter your products accordingly.
  9. MLM a.k.a. Multilevel Marketing a.k.a. Network Marketing: Independent representatives sell goods and services from a company to consumers and recruit and train other representatives to do the same. It’s called Multilevel Marketing because representatives earn commissions on their representatives’ sales as well as their own. If MLM interests you, be sure you know the difference between MLM and illegal pyramid schemes.
  10. Online Marketing: Using digital networks (such as the internet and cell phone networks) to sell products and services. Like Direct Marketing, this type of marketing is a huge category, including: SEO Marketing, Social Media Marketing, SMS Marketing a.k.a. Text Marketing and Online Advertising. The most obvious form of online marketing? Having your own business website.
  11. Public Relations (PR): Creating a strong public image of your company by getting the media to give your company, products or services positive press. This is the big difference between advertising and PR — you can’t pay for the coverage; you have to earn it. And your company doesn’t have the same control over the message that you do when you advertise either; you have to be prepared to deal with negative publicity when it occurs as well.
  12. Referral Marketing: Building your business’s customer base by asking customers to refer other possible customers to you. Getting referrals from satisfied customers can greatly reduce your sales cycle, providing you with qualified leads.
  13. Trade Show Marketing: Using an exhibit at a trade show or shows to promote your products and/or services.
  14. Word of Mouth Marketing: Having people pass their positive opinions about your business to other people, thus nudging them to buy your products or services. Using celebrity endorsements and getting testimonials are two ways you can drive word of mouth.