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14 Types of Marketing
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14 Types of Marketing

Anything that gets people’s attention and gets them to make buying decisions is marketing which means that as a marketer for your small business you have an almost infinite range of choices. A kid wearing a grass skirt holding up a pizza sign along the roadway is marketing. So is the movie trailer you watch...

6 Basic Marketing Strategies to Increase Your Business
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6 Basic Marketing Strategies to Increase Your Business

Marketing is the most common problem that people running or starting small businesses ask me about – usually because their marketing strategies are not giving them the results they want. Typically, they say something like, “I’ve placed some ads but they just don’t seem to be doing anything.” In other words, their efforts are not...

10 Questions You Need to Answer to Create a Powerful Marketing Plan
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10 Questions You Need to Answer to Create a Powerful Marketing Plan

A marketing plan is an essential marketing tool for every small business. To create an effective plan, you’ll need to ask yourself—and answer—such important questions as: What do I want to accomplish and why? What is my target market? Who is my competition? Consider these important questions and more before taking any other action.  ...